FOR IMMEDIATE RELEASE – February 15, 2012
Maurice Chaney, Media and Communications Specialist, 916.808.7948
City enters cool contest to achieve low-carbon lifestyle
Sacramento is one of the first cities to enter "Cool California Challenge" charged with reducing the state's carbon footprint
Sacramento, CA (February 15, 2012) – The City of Sacramento is one of the first six cities to enter the “Cool California Challenge,” a statewide competition between California cities aimed to reduce the carbon footprints of residents and promote sustainable communities. This effort comports with the City’s overall goal of creating a more sustainable city. As a result of being one of the first entrants, the City has received $1,000, which will be used as seed money to launch this outreach and social marketing campaign. The competition is slated to begin on April 1, with the winner being announced one year later.
“This competition is timely for us,” said Erik deKok, senior planner overseeing the city’s climate action plan. “It’s right on the cusp of the city approving a guiding document to address climate change that identifies a reduction target for lowering greenhouse gas emissions. This contest is emblematic of the community empowerment called for in the City’s recently adopted Climate Action Plan, and is a way for residents to take action to reduce their own carbon footprints.”
The program, sponsored by the California Air Resources Board, will collectively unite cities’ sustainability efforts by engaging individuals and incenting those who reduce their carbon footprint. A sustainability baseline will be established for the city, and residents will be challenged – from lowering their household energy use to limiting high-carbon transportation methods – to achieve a low-carbon lifestyle.
The City of Sacramento is teaming up with neighborhood groups, business organizations, and advocacy groups to spread the word about this two-phased competition. All Sacramento residents are encouraged to participate; the more participation the greater the opportunity to become the “Coolest City in California.”
“We are excited to partner with the City on this effort,” says Martha Turner of 350 Sacramento. “This is a unique opportunity to engage the public in a way that makes them acknowledge their energy and transportation usage and track the savings they could achieve by adjusting their lifestyle. Behavior change is one of the most important ways to reduce our greenhouse gas emissions, and it takes everyone’s participation to achieve that goal.”
Over the past several years, the City has worked on its Climate Action Plan, a comprehensive document containing cost‐effective strategies and programs geared toward reducing greenhouse gas emissions and helping the City better adapt to climate change. This planning document provides a framework and action steps to reduce citywide greenhouse gas emissions to 15 percent below 2005 levels by 2020.
For more information about the Cool California Challenge, visit http://www.coolcalifornia.org/community-challenge. Information about the city’s Climate Action Plan can be found here.